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MIZIUM Sprout Lab
SEASON 2
2022
AMOREPACIFIC
Through design collaboration with AmorePacific R&D Center
“MIZIUM Sprout Lab” operated in the form of a remote research lab in Amore Seongsu
AmorePacific R&D Center, 'MIZIUM’, calls products that are in various pre-launch test stages before they are released as Seed products.
In Season 2 of the Sprout Lab, following Season 1, it was held in the form of a pop-up store so that Seed products could be developed as Sprout products that sprout through a test process by meeting with actual customers outside the research center fence.
The ‘Garden Lounge’ in March was designed and displayed so that the customers could feel the atmosphere of the plant display (Terarium) and the actual lab to tell the story of the MIZIUM Sprout Lab with the scenery without sprouts.
Kim Minjoo
Project Director
Designer
Kim Minjoo
Song Doha
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A new sprout research center pop-up store was held in Amore Seongsu 'Garden Lounge’.
In this pop-up store, we planned the entire display, including the photo zone display
so that the customers could easily access the Seed products and participate in the mission in consideration of the movement path, and to induce virality through social media.
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Process
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Utilizing the garden lounge space and make use of the nature (sprout) and the atmosphere of the lab,
design work was carried out to show the identity of "MIZIUM Sprout Lab"
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Color
Character
If the entire concept of the sprout lab was delivered in season 1, the main color was used to draw attention in season 2, and the catchphrase
"MAKE TOGETHER" was exposed repeatedly in the space so that the identity of the Sprout Lab can be exposed naturally.
Display Sketch
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Process
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Created stories and designs to deliver the meaning of
“MIZIUM Sprout Lab” directly or indirectly through the video
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Story Board (Conti)
From the research phase to the launch of product, many sprout products
in the research center are tested in various ways and reflected the customers’ feedback. After producing a rolling that conveys the meaning of growing into a commercially available product, we played together when we proceeded with the Sprout Lab.
“MIZIUM Sprout Lab”
“MIZIUM Sprout Lab”, a remote laboratory of AmorePacific MIZIUM,
was operated for 6 days from March 1 to 6, 2022, at Amore Seongsu.
