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MIZIUM
Sprout Lab
2021
AMOREPACIFIC
Through design collaboration with AmorePacific R&D Center “MIZIUM Sprout Lab” operated in the form of a remote research lab in Amore Seongsu
AmorePacific R&D Center, 'MIZIUM’, calls products that are in various pre-launch test stages before they are released as Seed products.
This pop-up store is designed for the process of developing these seed products beyond the lab's walls, meeting actual customers, and developing them into sprout products that sprout through a testing process.
Song Doha
Kim Mirim
Project Director
Designer
Kim Minjoo
Process
Pre-research
project meeting
Check the actual measurement of the exhibition space
Design
idea sketch
design progress
Production
product manufacturing
Display
on-site display
DESIGN
Idea Sketch
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▶
Design Refinement
▶
Finalization
It goes well with the atmosphere of Amore Seongsu
Design progress to save the identity of
“Mizium Sprout Lab”
Symbol
The symbol of the Sprout Lab was designed with the meaning that
"Seed Product" sprouts based on valuable feedback from customers.
Character
To make the customers who are testing feel more friendly, we develop the characters of the researchers who participated in the actual development and organized the overall design to help customers feel like they get explained from the researchers in person about the products.
We arranged and displayed items designed to deliver the story of MIZIUM Sprout Lab and to make feel the actual atmosphere of the lab, while harmonizing well with the atmosphere of ‘Amore Seongsu’, the place to be displayed.
“MIZIUM Sprout Lab”
“MIZIUM Sprout Lab”, a remote laboratory of AmorePacific MIZIUM,
was operated for 6 days from June 22 to 27, 2021, at Amore Seongsu.
