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MIZIUM
Sprout Lab
2021
AMOREPACIFIC
Through design collaboration with AmorePacific R&D Center “MIZIUM Sprout Lab” operated in the form of a remote research lab in Amore Seongsu
AmorePacific R&D Center, 'MIZIUM’, calls products that are in various pre-launch test stages before they are released as Seed products.
This pop-up store is designed for the process of developing these seed products beyond the lab's walls, meeting actual customers, and developing them into sprout products that sprout through a testing process.
Song Doha
Kim Mirim
Project Director
Designer
Kim Minjoo
Process

Pre-research
project meeting
Check the actual measurement of the exhibition space
Design
idea sketch
design progress
Production
product manufacturing
Display
on-site display

DESIGN
Idea Sketch
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Design Refinement
▶
Finalization
It goes well with the atmosphere of Amore Seongsu
Design progress to save the identity of
“Mizium Sprout Lab”
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