ODE
small home appliance series

2020

HAPPYCALL

A clean, minimalistic design that blends perfectly
in any kitchen

Perfectly clean and minimalist design, ODE series

ODE small home appliance series that are faithful to essential functions rather than complex ones.
The neat and simple design makes perfect harmony in any kitchen.
As a small size product, it is easy to put it on the side of the kitchen or store it.

ODE Small Home Appliance Series was worked with Buyrus Design from user research and planning to product design and won the 2020 GOOD DESIGN AWARDS.

Lee Jaeyoung

Kim Sangil

Project Director

Designer

Kim Sangil
Lee Sangmin
Lee Choonghyeon
Ha Jeakang
Chung Gyuwoong

Process

Creative FGD

Idea Sketch

Design

Creative FGD

Conducting discussions and idea workshops for consumer research

Intro

5mins

Consumer Insight

60mins

20mins

Design Inspiration

100mins

Idea generation

Presentation

20mins

Small kitchen appliances you have and why you buy them
Storage location and reason
Where and why
Main method of use and main advantages/disadvantages of use

Investigation purpose and company introduction
brief self introduction

Design preference/non-preference points
Points to hope for improvement

overall design theme and
Characteristics of design ideas
Ideas reflecting inconveniences/needs

Best idea selection
Q&A

Among the millennials in their 20s and 30, one or two-person households interested in cooking, interior, and design (tech) are selected.

After submitting the pre-assignments,

proceeded with discussion according to the topic.

After forming a team in consideration of design theme preferences, proceeded with ideation to improve design theme referring to the inconveniences and needs derived from the interview and the design concept ideas.